ALIGN33 CHIROPRACTIC – WEBSITE PRIVACY POLICY
Effective Date: January 1, 2023
Company: Align33 Chiropractic
Address: 18643 Devonshire Street, Northridge, CA 91324
Phone: (818) 932-5377
Email: [email protected]
1) Scope of This Policy
This Privacy Policy (“Policy”) describes how Align33 Chiropractic (“Align33,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit our public-facing website, communicate with us online, or opt in to receive SMS/text messages.
Important note about HIPAA: Align33 is a healthcare provider and may be a “covered entity” under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). Our HIPAA Notice of Privacy Practices (“NPP”) governs how we use and disclose Protected Health Information (“PHI”) in clinical and administrative contexts. This website Policy explains our online privacy practices and references HIPAA concepts where applicable.
2) Information We Collect
We may collect the following categories of information:
A. Information you provide directly
Contact details (e.g., name, email, phone number, mailing address)
Appointment-related information you submit (e.g., preferred date/time, reason for visit you choose to share)
Communications content (e.g., messages sent through forms, chat, email, or SMS)
B. Information collected automatically (online identifiers and usage data)
Device identifiers and technical data (e.g., IP address, browser type, operating system)
Website interaction data (e.g., pages viewed, time spent, referring URLs)
Cookies and similar tracking technologies (see Section 6)
C. Patient/health information (PHI)
If you submit health-related information through our website (for example, via appointment request forms, patient intake links, portals, or other tools), that information may be PHI. We handle PHI consistent with HIPAA requirements and our NPP, when applicable. Guidance from HHS OCR explains that certain website/app tracking data can be PHI depending on whether it relates to an individual’s health/healthcare and can identify the individual.
3) How We Use Information
We may use information to:
Provide, schedule, and manage services (including appointment reminders and operational communications)
Respond to inquiries and provide customer support
Improve our website, services, and user experience
Maintain security, prevent fraud, and comply with legal obligations
Send communications you request or consent to receive (including SMS/text messages)
4) How We Disclose Information
We may disclose information:
To service providers that help operate our website or communications systems (e.g., hosting, analytics, scheduling, SMS platform providers), subject to appropriate contractual and confidentiality protections
For legal and compliance reasons (e.g., subpoenas, court orders, lawful requests)
To protect rights and safety of Align33, our patients, and others
PHI disclosures: If information is PHI, any use/disclosure will be handled under HIPAA and our NPP, including disclosures to HIPAA “business associates” under appropriate agreements when required.
5) HIPAA / PHI Compliance (Website Context)
HIPAA Notice of Privacy Practices: If you are a patient (or prospective patient) and want to understand how Align33 uses and discloses Protected Health Information (PHI) and your HIPAA rights, please review our HIPAA Notice of Privacy Practices (NPP):
HIPAA NPP: https://www.align33.com/hipaa-...
Where HIPAA applies, Align33:
Uses and discloses PHI only as permitted or required by HIPAA and our NPP
Implements administrative, physical, and technical safeguards designed to protect PHI
Requires appropriate safeguards and agreements with vendors who handle PHI on our behalf (when applicable)
Online tracking technologies: We may use cookies/analytics tools to understand website performance and user interactions. Depending on configuration and the context of data collected, some tracking information could be considered PHI under HHS OCR guidance (for example, if it is linked to an individual and relates to healthcare services sought). We seek to configure website tools to reduce privacy risk and limit data sharing consistent with applicable law.
6) Cookies, Analytics, and Similar Technologies
We may use cookies, pixels, and similar tools to:
Enable core website functionality
Remember preferences
Measure traffic and engagement
Improve website performance
You can control cookies through your browser settings. If you disable cookies, portions of the site may not function properly.
7) California Privacy Disclosures (CalOPPA + CCPA/CPRA-style Notice)
A. California “Do Not Track” signals (CalOPPA)
Some browsers transmit “Do Not Track” signals. Because there is no uniform standard, our website may not respond to all such signals.
B. CCPA/CPRA privacy rights (where applicable)
The California Consumer Privacy Act (“CCPA”), as amended, provides California residents certain rights regarding personal information (subject to exceptions). These include rights to know/access, delete, correct, and opt out of certain sharing/sale, and non-discrimination for exercising rights.
Important healthcare note: Many types of medical information and PHI handled by covered entities/business associates may be exempt from CCPA in certain contexts. However, we still provide this section for transparency and to address personal information we collect outside of HIPAA-regulated workflows (such as general website inquiries and marketing/communications data).
How to submit a request:
To exercise applicable California privacy rights, contact us at:
[email protected] or (818) 932-5377.
We will verify your request as required by law and respond within the timeframes required by applicable regulations.
8) Information Protection / No Sale or Distribution
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information.
Mobile opt-in information will not be sold or shared with third parties for marketing purposes.
We do not sell personal information in exchange for money. If we engage vendors to provide services (e.g., website hosting, scheduling, SMS delivery), we require them to use information only to perform services for Align33 and consistent with this Policy and applicable law.
9) Mobile Opt-In
If you provide your mobile number and opt in to receive text messages from Align33:
-Your opt-in is recorded and used to deliver messages you requested or consented to receive.
-You may opt out at any time (see Section 10).
-We do not condition treatment on your consent to receive SMS messages (except where SMS is necessary to provide a specific service you request).
(CTIA-aligned messaging practices commonly require clear consent and honoring opt-out requests.)
10) SMS Messaging Terms and Conditions
At Align33 Chiropractic, you can opt in to receive text notifications. These may include appointment reminders, updates, and other information related to services provided by Align33 Chiropractic. Messaging frequency varies. Standard message and data rates may apply. You can opt out at any time by replying STOP or by contacting Align33 Chiropractic directly. For help, text “Options."
Additional program terms:
-Opt-out: Reply STOP at any time to unsubscribe (you may receive one final confirmation message).
-Help: Text Options for help, or contact us at (818) 932-5377 or [email protected].
-Frequency: Messaging frequency varies based on your appointments and service needs.
-Rates: Standard message and data rates may apply depending on your mobile carrier plan.
-Carriers: Carriers are not liable for delayed or undelivered messages.
-Eligibility: You represent that you are the authorized user of the mobile number provided and that you can provide valid consent.
11) Data Retention
We retain personal information only as long as reasonably necessary for the purposes described in this Policy, unless a longer retention period is required or permitted by law (including healthcare record retention requirements where applicable).
12) Security
No method of transmission over the internet is 100% secure. While we strive to protect information, we cannot guarantee absolute security. If you believe your interaction with us is no longer secure, please contact us immediately at (818) 932-5377.
13) Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 without parental consent. If you believe a child has provided information through our website, contact us at [email protected].
14) Third-Party Websites and Services
Our website may link to third-party sites or services. This Policy does not apply to those third parties. Review their privacy practices before providing them information.
15) Changes to This Policy
We may update this Policy from time to time. The “Effective Date” at the top indicates when it was last revised. Material changes will be posted on this page.
16) Contact Us
If you have questions about this Policy, contact:
Align33 Chiropractic
18643 Devonshire Street, Northridge, CA 91324
(818) 932-5377
[email protected]
HIPAA Policy: https://www.align33.com/hipaa-...